A different kind of marketing for new construction.
Spec homes are unlike traditional listings. They embody vision, craftsmanship, and significant investment — often long before a single buyer steps foot inside. Marketing these properties requires more than simply placing them on the MLS. It demands positioning, storytelling, and direct connections with the right networks to bring the home’s value to life.
My role begins well before the “For Sale” sign goes up. I get involved early, advising on positioning, pricing, and presentation to ensure the home launches with maximum impact. With a diverse and rich background, I bring a strategic, data-driven approach supported by Christie's International Real Estate.
Beyond the fundamentals, I focus on creative marketing placement. From TV features such as American Dream TV, to lifestyle partnerships with brands like Lamborghini, to curated broker previews, I design experiences that elevate a property far beyond the scope of a traditional open house. Coupled with my resources, this ensures your home reaches affluent buyers not just in Austin, but across the U.S. and internationally.
My role begins well before the “For Sale” sign goes up. I get involved early, advising on positioning, pricing, and presentation to ensure the home launches with maximum impact. With a diverse and rich background, I bring a strategic, data-driven approach supported by Coldwell Banker Global Luxury Realty’s $267B global sales organization.
Beyond the fundamentals, I focus on creative marketing placement. From TV features such as American Dream TV, to lifestyle partnerships with brands like Lamborghini, to curated broker previews, I design experiences that elevate a property far beyond the scope of a traditional open house. Coupled with my resources, this ensures your home reaches affluent buyers not just in Austin, but across the U.S. and internationally.
At 2404 Camino Alto, a newly constructed $8M estate in West Lake Hills, I partnered with Lamborghini and American Dream TV to showcase the property in a way that positioned it as more than a residence — but as a lifestyle investment.
Representing new construction requires a structured approach. Here’s how I partner with builders and investors to ensure every project reaches its full potential:
